Montana Wilderness Association rebrands to Wild Montana

BRETT FRENCH
After 63 years of fighting to protect wildlands, the Montana Wilderness Association is changing its name to Wild Montana.
The home-grown organization, fostered by Bozeman couple Florence and Ken Baldwin in 1958 to protect the Madison Range, officially announced the name change to its membership on Thursday.
“The name represents the breadth of the work we do as an organization,” said Ben Gabriel, executive director of Wild Montana.
“I look forward to building a more inclusive organization,” he added.
The group has 4,415 members, 80% of which live in the state. Wild Montana also counts 13,000 people as active supporters, some of which were recruited through the group's "Wilderness Walks" programs in the summer and winter and annual photography contests.

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