Longtime Ogilvy Health leader Kate Cronin is leaving the organization to serve as Modernaâs chief brand officer. She spent 17 years at the agency and led it as global CEO following her promotion from co-president in October.
Despite Ogilvy Healthâs size and prestige â according to MM+Mâs Agency 100 revenue chart, it ranked as the industryâs 12th-biggest firm, with estimated 2020 revenue of $145 million â itâs not difficult to understand the appeal of the Moderna job. Two years ago, the company was largely unknown outside the worlds of pharma and biotech; now, millions of people literally have Moderna vaccine running through their veins.