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Before launching Forest Hill Private Residences in 2020, Altree Developments conducted several years’ worth of market research – a routine step for condo developers. But Altree president and CEO Zev Mandelbaum spent even longer doing something he calls “parent research.”
Mandelbaum started paying close attention to the property predilections of his parents and their friends a little more than a decade ago. That’s when his father, Lanterra Developments co-founder Mark Mandelbaum, ended up designing a unit for himself in one of his own towers – the 32-storey One Bedford. He and his wife had decided to sell their detached home and couldn’t find what they wanted elsewhere.