Business
by Sarah Sharples
10th Apr 2021 12:12 PM
Model Georgia Geminder wants to change the "daggy" image of oral health care and make things like toothpaste "trendy" and "glamourous" - just like the beauty products she has been working with since she was 17.
The Melbourne woman, who spent seven years modelling in Australia, London and Los Angeles, launched her toothpaste and oral care brand Gem last year, which replaces chemicals with natural ingredients.
While the brand has only been around for a year, it's already stocked in retail giant Mecca and in dental clinics around Australia.
Ms Geminder's goal is to reposition products like toothpaste to appear on the beauty scene.