Multilevel marketers in health and wellness continue hot streak
Pandemic conditions have clearly benefitted the bottom lines of many companies that rely on direct selling to reach home-bound customers seeking nutrition and beauty support products.
Direct selling companies in the health and wellness sector have been on a tear since the pandemic gripped the globe in 2020, and their sales momentum seemingly has carried over into 2021.
First-quarter results for many of the publicly traded multilevel marketers (MLMs) were similarly stellar to their 2020 numbers, with many breaking decades-old records for growth.
Direct sellers reporting record revenue in the first quarter of 2021 include Herbalife Nutrition Ltd. (NYSE: HLF), Nature’s Sunshine (Nasdaq: NATR), Nu Skin Enterprises Inc. (NYSE: NUS), and Medifast Inc. (NYSE: MED).