While shedding light on his initial foray into the e-commerce business, Sacheti said that he didnt realise the kind of money it would take to build an e-commerce business. " Sacheti's family runs Mumbais well-known jewellery store Jaipur Gems, asserted that his family stayed away from the media limelight as he quietly built the Chennai-based company. He also shed light on the CaratLane journey and how Rakesh Jhunjhunwala backed him a lot.