Mirroring The Industry: Satellite and digital deals, risk free business model & death of content in Bollywood
Has Bollywood started playing too safe and lost the ability of taking risks due to the lucrative digital and satellite deals from leading players? Pinkvilla Debates.
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Has Bollywood lost the ability of taking risk? (Getty Image)
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You give in your best when there is a lot at stake – we have often heard this saying in all spectrums of life. But what happens when there’s nothing at stake? The answer is simple, one tends to go complacent and churn out substandard products in the name of content. This is exactly what is happening with the Hindi film industry, popularly known as Bollywood across the globe. Over the last 10 years, the big wigs of the industry have established a risk-free model of filmmaking, meaning, the producer and the actor will never lose money on a project and it’s always going to be the third party that will entail losses.