Mirchi : launches its operations in The Bay Area, California
07/04/2021 | 01:31pm EDT
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Takes all three verticals – Radio, Digital and LIVE Events - to its discerning consumers in the market
Mirchi, India’s no.1 city-centric music and entertainment company, fortifies its presence in USA, commencing its operations in The Bay Area, California. In line with its vision to expand its global footprint and cater to the South Asian diaspora across markets, Mirchi aims to introduce its Radio, Digital and LIVE Events solutions to the city.
With South Asians accounting for almost half a million of the total population in the Bay Area, there is a significant demand for Hindi music and Bollywood content. Catering to the needs of this vast pool of consumers, Mirchi will be bringing the best of Bollywood content along with local updates relevant to the target audience. Mirchi will bring popular and exclusive content like the ‘Mirchi Top 20 Countdown’, ‘Club Mirchi’, ‘What Women Want ‘with Kareena Kapoor Khan, ‘Bhatt Naturally’ with Mahesh Bhatt and Pooja Bhatt, ‘The Karan Johar Show ‘along with other elements like ‘Mirchi Murga’ with RJ Naved, ‘Purani Jeans’ with RJ Sayema etc. Moreover, the brand will share its digital content and curate on ground events, strengthening its consumer engagement within the market.