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GUANGZHOU, China, Jan. 19, 2021 /PRNewswire/ -- Branded variety retailer MINISO (NYSE: MNSO) has opened the doors to its first physical store in Portugal, as well as an online store in Portuguese, on January 7. The simultaneous opening of both stores reflects the company's strategy to develop both online and offline channels to serve its customers during the COVID-19 pandemic.
"We are proud to open our inaugural store in Portugal, one of the most dynamic economies in Europe and a country that holds a high appreciation for quality and smart design. We are confident that our physical and online stores will provide an exceptional shopping experience, and we will satisfy all customers who choose to shop with MINISO," said Ana Rivera, CEO of MINISO Portugal and Spain.