Midlands firms advise on merger of software suppliers

Adam Beech
A number of Midlands advisers have worked on the merger of two retail software suppliers to form a new group.
The new group, backed by Inflexion Private Equity, involves the combination of Autofutura, a data-driven business intelligence provider, with GForces, an automotive e-commerce and omnichannel supplier.
The newly merged group was advised by the Midlands team of GCA Altium, Warwickshire-headquartered Headpoint Advisors and Brierley Hill's Higgs & Sons. London firm Taylor Wessing also worked on the deal.
The new group will be led by data intelligence expert Christian Erlandson as chief executive and automotive veteran David Riemenschneider as chairman.

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