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CHANGES: The Michigan Soybean Committee and Michigan Soybean Association have new logos and are moving headquarters to St. Johns, Mich.
The changes are designed to better serve Michigan soybean growers.
Recognizing that the Michigan Soybean Promotion Committee does more than just promotion, the checkoff organization has changed its name to the Michigan Soybean Committee.
While promotion and outreach remain a key focus area, there also is a major focus on market development and production research, says Janna Fritz, who took over as CEO in July 2019 for both the Michigan Soybean Committee and the Michigan Soybean Association.