ANI |
Updated: Apr 07, 2021 10:28 IST
Bangalore (Karnataka) [India], April 7 (ANI/PRNewswire): An influencer - as the word suggests - influences a set of audience who follows her/his blogs/vlogs/social media posts. In this corona pandemic times, the consumption of online content has increased multifold. This has led to influencers having more say in terms of product placements in their content.
The global influencer marketing industry is expected to be USD 15 billion in 2022 compared to USD 8Bn in 2019. In India, the industry is small, but is poised to grow to around USD 2 Bn by 2022. Today, influencer marketing is one of the best ways for gaining trust for brands. Influencers can bring great customer acquisition for brands by making great content on their social networks. The brands have started recognising the importance and impact of influencer marketing. This has led to an increased share of influencer marketing budget in their overall marketing budgets.