Metro Detroit small businesses turn to social media to stay afloat
Businesses adapt amid the pandemic
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DETROIT – Many Metro Detroit businesses had to come up with a new way to sell when the first stay-at-home orders were issued in March.
The proverb “Necessity is the mother of invention” roughly means the primary force behind innovation is a need, and these businesses had a need.
Jessica Hall, a teacher turned business owner, runs Urban Crown from the basement of her home. She uses Facebook live streams to help sell items.
Christine Gaskins does the same thing for her store, Mantra Vie.