Customers will no longer have to depend on dealer inventory for their preferred model
The new retail structure will eliminate the dealer link and will see customers deal directly with the brand.
The new structure will be effective from October 2021 onwards and will only be applicable on the new car business.
Mercedes-Benz has also announced that it will launch 15 new models in India in 2021, the most recent being the GLA.
Mercedes-Benz India has announced a new retail structure that will directly benefit customers, and will be in effect from October 2021 onwards, albeit for the new car business only.
With the new sales process, the link between the carmaker and the customer, which in this case is the dealer, will be eliminated. Customers no longer have to depend on limited dealer inventory and will be offered the complete list of models available across the country from the carmakers themselves. This will replace the current structure which is limited to just one process: the dealer purchases cars from the carmaker, and the customer buys a car from the dealer.