In order to protect Sri Lanka’s endangered water resources and environment, Sri Lanka’s Marine Environment Protection Authority (MEPA) launched the ‘Sayura Rakina Ralla’ (Protect the Sea) community-led programme. Under this umbrella initiative the organisation also launched the ‘Sayura Rakina Ralla’ Facebook page and a theme song to engage and educate the public on proper waste disposal and minimizing the use of non-biodegradable waste, thereby encouraging them to take a proactive approach in restoring the coastlines of Sri Lanka to its former glory.
In order to shed light on the country’s lack of correct waste disposal whilst parallelly encouraging and educating Sri Lankans to ‘clean up their act’, MEPA, which is under the aegis of the State Ministry of Urban Development, Coast Conservation, Waste Disposal and Community Cleanliness, commenced the community-led Corporate Social Responsibility programme ‘Sayura Rakina Ralla’ which was inaugurated by Sri Lanka Rugby and Sri Lanka’s premier connectivity provider, Dialog Axiata PLC (“Dialog”) with a beach clean-up at Sarakkuwa beach in Ja-Ela.