Mentice to enhance its organization with several new key positions
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Mentice AB (publ),
a leading supplier of high-tech solutions for simulation in the medical sector, with focus on endovascular procedures, has announced changes to its organization. Several new key positions have been created, aimed at improving Mentice's regional presence in the market.
Effective January 1
st, Mentice has adopted a regional structure for its go-to-market activities with the creation of an Asia Pacific (APAC) region and a Europe and Middle East (EMEA) region in addition to the previously established Americas region.
To support the regional structure, Mentice is ramping up its marketing organization by appointing Martin Harris as Global Vice President of Marketing. Mr. Harris has many years' experience with Mentice and was previously responsible for Strategic Alliance partnerships, which he will continue to manage as part of Marketing. The new marketing organization will also assume responsibility for Sales Operations and Sales Training to support the continued regional expansion of the Mentice sales force.