Kao Corporation has revealed that cleansing sheets have been the star product for its Men’s Bioré range across the last decade, with sales soaring by 743%.
Men’s Bioré was launched in 1995 and offers a range of personal care products especially for men, including facial cleansers, pore strips and cleansing sheets.
Sales for the latter, which includes face and body sheets, have grown to become the brand’s biggest products.
Sales for cleansing sheets increased by 743% from 2010 to 2020 and retained the top spot in the cleansing sheet category in Japan during the same period, according to INTAGE’s Nationwide Retail Store Panel (SRI) report.