By Sonia Michaels, head of business travel services and events, The Advantage Travel Partnership
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27 May 2021
Sonia Michaels, head of business travel services and events, The Advantage Travel Partnership
Finally there is some optimism for the meetings and events industry, with even the largest of conferences being able to take place in the UK – all being well – from 21 June.
But will we suddenly see a spring back to the old ‘normal’ with large meetings, conferences and trade shows back on the calendar for the autumn? Let’s hope so. However, business meetings and events budgets are not expected to return to pre-Covid levels until at least 2023, according to research by the Meetings Industry Association, and in the meantime they're going to look very different.