KUALA LUMPUR (Feb 16): Media Prima Group Bhd has assured that it will not shut its television channel ntv7 to make way for DidikTV KPM, a new TV Pendidikan programme (educational TV programme).
“ntv7 will not be [made] defunct. DidikTV KPM (DidikTV Kementerian Pelajaran Malaysia) is a strategic commercial collaboration between Media Prima and KPM to increase the access of quality education to students nationwide, given Media Prima’s extensive reach within Malaysia across traditional and digital media, and its quality content production capabilities,” the media group said in a written response to The Edge.
On whether the initiative is a temporary or permanent one, it said, “This collaboration is not envisaged to be a short-term initiative.”