MDC and Stagwell principal Mark Penn.
MDC Partners and Stagwell Group have reached an agreement to combine into a top 10 global marketing services company after MDC’s board approved the transaction, the two networks said on Monday.
Mark Penn, chairman and CEO of MDC and managing partner of Stagwell, would serve as chairman and CEO of the combined company, with a management team consisting of executives from the two networks.
Stagwell and its affiliates are expected to hold 79% of the combined company’s common equity when the transaction closes, the two networks said in a statement.
The combined holding company, which will have 8,600 employees in 23 countries, is planning to invest in expanded services globally and digital marketing products. The network is targeting 5%-plus annual organic growth, driven by a 10% to 15% increase in digital marketing growth and complementary capabilities, as well as more than 9% total annual revenue growth, with a goal of more than $3 billion in revenue in 2025, including acquisitions, organic growth and new products, the companies said in a statement. Its media and data operation is expected to manage $4.4 billion in media spend.