Fan love on TikTok gave it a natural advantage
Healan explained the brand's strategy of using 'fan truths' to connect with consumers.
Adweek
8 hours ago
Blake Chandlee, head of global business solutions at TikTok, sat down with Jennifer “JJ” Healan, vice president of U.S. marketing, brand content and engagement at McDonald’s, during Adweek’s Social Media Week to discuss how an iconic brand includes new platforms into its media mix.