Burger giant sets January 2022 deadline for beginning to evaluate global markets’ implementation
McDonald’s Corp. is implementing a new set of Global Brand Standards to help prevent violence, harassment and discrimination in its 39,000 restaurants worldwide, the company said Wednesday.
The Chicago-based burger brand called it “a significant step forward in its commitment to fostering safe, respectful and inclusive workplaces.” It will begin evaluating market compliance in January.
“There are no short cuts to ensuring that people feel safe, respected and included at a McDonald’s restaurant. This work starts by taking big, intentional moves,” said Chris Kempczinski, McDonald’s president and CEO, in a statement. “Our new Global Brand Standards reinforce our commitment to living our values such that at every interaction, everyone is welcome, comfortable and safe.”