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McDermott has history with Qualtrics, as he oversaw the acquisition of the vendor when he was CEO at SAP. Now CEO at ServiceNow, and with Qualtrics partially spun off, he clearly thinks the company has value at his new stomping ground.
(Image sourced via ServiceNow)
Bill McDermott clearly sees value in Qualtrics' experience data platform. It wasn't too long ago that he oversaw SAP's $8 billion acquisition of the company back in November 2018, when he was then SAP CEO. The acquisition raised some eyebrows due to the high price tag, but McDermott was bullish on the need for customer experience data in the enterprise, as companies transition to everything-as-a-service business models.