McConaughey sees the partnership as a natural extension of his role as minister of culture at the University of Texas. He said that position’s focus should encompass youth, sports, tourism and music. The UT professor and regular presence on the burnt orange sidelines has already checked those first two boxes, and the Moody Center gives the bongo enthusiast and Austin cheerleader a chance to expand his role.
McConaughey said he and the team focused on how they could cultivate energy and engage music and basketball fans alike, with consideration given to sound design and lighting; the pitch of the seating that would allow fans to feel close to the action; and the location of the student section for games.