Matas Group to acquire KICKS Group to create the Nordic leader in beauty and wellbeing

Company announcement no. 05, 2023/24 (inside information)Allerød, 29 June 2023 Matas Group (“Matas”) has today signed an agreement with Axel Johnson AB (“Axel Johnson”) to acquire 100% of the shares in the market leading Swedish beauty company KICKS Group AB (“KICKS Group”) at an enterprise value of DKK 1,336 million and at an equity value of DKK 698 million1. In 2022/23, KICKS Group had pro forma adj. revenues of DKK 3,126 million of which ~60% in Sweden, ~30% in Norway and ~10% in Finland2. ~3

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