Mastercard, Unilever and KCB Bank strengthen partnership to support micro-retailers in Kenya
Micro-retailers to receive $150,000 worth of financial support, free health products and training, to ease the economic impact of the pandemic.
Kenya, 18 January 2021: Mastercard, Unilever and KCB Bank have built on their partnership to support micro-merchants in Kenya by expanding their current Jaza Duka program to provide an extensive COVID-19 relief package to retailers.
Micro, small and medium enterprises are the backbone of the Kenyan economy, yet they have been amongst the hardest hit by the pandemic. According to a survey by the Central Bank of Kenya, 75 percent of Kenya’s small and medium-sized businesses faced collapse without urgent intervention by key stakeholders. As countries around the world forge towards economic recovery, enabling small businesses to recover quickly has been earmarked as a key driver for economic restoration and growth.