Master P, ex-NBA star Baron Davis in talks to buy Reebok for $2.4B
Their purchase could reenergize Reebok in the sneaker and streetwear markets as a major Black-owned brand.
Baron Davis are negotiating to buy Reebok from its parent company, Adidas, for $2.4 billion.
The deal would make the legendary shoe giant the first Black-owned major sneaker brand.
Master P (left) and Baron Davis are reportedly in negotiations to buy Reebok from Adidas, which would make the shoe giant the first major Black-owned sneaker brand. (Photos by Michael Loccisano/Getty Images and Andrew Toth/Getty Images for MACRO)
Adidas acquired Reebok in 2005 for $3.8 billion, however, its value has decreased significantly in the decade and a half since that deal, and Adidas is looking to offload the brand.
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