Massive Digital + Static Signage Unveiled at Broadway Plaza in Times Square

Massive Digital + Static Signage Unveiled at Broadway Plaza in Times Square
January 15, 2021
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­SNA Displays built what’s being dubbed the Broadway Plaza Digital, a new LED spectacular in a prominent location at the southeast end of the Times Square bowtie. The new digital, from SNA Displays’ EMPIRE line of exterior display products, is installed just outside H&M’s Times Square flagship location at 151 West 42nd Street.
Built in 1999, 151 West 42nd Street (formerly 4 Times Square) is the nation’s first “green skyscraper.” It is owned and operated by The Durst Organization, one of the oldest family-run commercial and residential real estate companies in New York City.

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