Massachusetts will kick off an outreach campaign next week in the 20 highest-risk cities and towns — including Fall River and New Bedford — aimed at boosting access to the COVID-19 vaccine and addressing any hesitation among vulnerable populations, officials said Thursday.
A team of 200 bilingual community organizers will hold a total of 83 events across those communities, plus conduct door-to-door canvassing and phone-banking to spread awareness about the availability and value of vaccines.
Combined with grants the Baker administration will direct to local health boards in those cities and towns, officials hope to help drive up vaccination in places where rates still lag and where residents have been particularly hard-hit.