Masala Flakes: Kellogg to offer more Indianised products
Tue, Apr 13 2021 16:21 IST
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Kellogg South Asia's Managing Director Mohit Anand.. Image Source: IANS News
New Delhi, April 13 : Breakfast cereal category major Kellogg India is set to expand its portfolio with more Indianised products which are suited to local palates.
Last year, the company launched its first ever Indian breakfast product Kellogg's Upma for which it received a healthy response.
The move to introduce Kellogg's Upma assumed significance as the company broke with tradition to launch a product which was curated for the local palate.
In a conversation, Kellogg South Asia's Managing Director Mohit Anand said: "Our offering may be Indianised to serve the local palate better, however, consumer preferences are evolving and so are we along with them."