In her latest article, textiles expert and WhatTheyThink contributor Debbie McKeegan points out that global events and shifting consumer behaviors continue to upend traditional business models across the supply chain. Whether technical or strategic—the textile industry must adapt and invest to minimize risk and reap the commercial benefits of technology. Only then can it strategically meet market demands and adapt at speed to address shifting consumer behaviors. Sustainability, supply chain volatility, consumer preferences, artificial intelligence and localized economic instability are all factors she discusses here.