SERDANG (March 9): The Malaysian Agricultural Research and Development Institute (MARDI) has introduced four food innovation products with health benefits, namely mixed soup with pegaga extract, high-protein jelly pudding premixed flour, high-fibre premixed bread flour and fermented coconut water.
“All these products, which have undergone about three years of research and development (R&D), are very much sought after because they contain basic nutrients like protein, fat, carbohydrates as well as disease-prevention properties,” Ministry of Agriculture and Food Industries deputy secretary-general (Policy) Datuk Haslina Abd Hamid told a press conference after officiating the 2020 National Food Technology Seminar here today.
On the marketing methods for the products, she said there were four approaches that could be implemented, namely exclusive or non-exclusive licensing, direct selling, cooperation between MARDI and interested companies, as well as appointing companies as distributors.