Marathonbet becomes latest operator to integrate GiG Comply
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Gaming Innovation Group (GiG) in order to integrate the
GiG Comply compliance tool.
GiG Comply is tailored to cover market-specific legislation and advertising standards, ensuring Marathonbet meets compliance requirements in various territories.
The self-service marketing compliance software will allow Marathonbet to establish checklist perimeters with specific criteria to scan and check thousands of affiliate websites for content such as iGaming code red words.
This in turn will assist the firm in ensuring that its affiliates operate in line with its brand and marketing message and standards, as well as identify where to rectify any potential promotional breaches and further strengthen the company’s general compliance approach.