THE STANDARD
BUSINESS NEWS
Kenya Airways aircraft at Jomo Kenyatta International Airport, Nairobi. March 8th,2021. [Elvis Ogina, Standard] .
Yesterday, hospitality players said the move by the national carrier will bolster efforts to revive the tourism sector in Malindi, Kilifi County, which until mid-2000 was the preferred destination for Italians.
In the 1960s, Malindi carved a niche as the ideal resort town for the Italian tourists, which saw it brimming with restaurants, delis, gelato shops and pizzerias.
The relationship between Italy and Kenya was, however, cemented by the construction of the Rome-run Broglio Space Centre in Malindi. But in 2008 a slump began to happen with an estimated 4,000 Italians who lived in the town migrating back to their country. Most of the estimated 30,000 Italians who visited the town stopped.