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Making betting safer: Why Mindway AI is the perfect fit for Better Collective
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April 9, 2021
Better Collective kicked off 2021 with the exciting news that it had purchased a further 70% of shares in problem gambling detection specialist
Mindway AI – a deal which the sports betting media group says will form a key part of its strategy to ‘make betting safer’.
In this month’s Better Collective Spotlight, we sat down with Mindway AI’s CEO
Rasmus Kjærgaard (pictured above), Founder and CSO
Professor Kim Mouridsen and Better Collective’s Head of IR and CSR,
Christina Bastius Thomsen, to find out more about the science behind problem gambling, the best solutions to drive safer gambling standards and why delivering the safest gambling environment is the only way for the industry to remain sustainable in the long-term.

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