As one of the founding members of the leading K-pop management company FNC Entertainment, Kim Jae-myun, also known as Jay Kim, witnessed the explosion of Korean music's global popularity first hand in the mid-late 2000s as the second-generation K-pop acts raised their international profile. FNC's boy band F.T. Island and many other groups like Girls' Generation and Super Junior captured the hearts of people worldwide, actively expanding their fan bases with their music and performances.