A major grocery store chain is now getting into the business of identity and racial politics by labeling minority owned products on the shelf for buyers to see. Here’s a photo of what it looks like via @stillgray:
Giant Foods (also known as Martin’s Food Markets), which operates in Pennsylvania, Maryland, Virginia and West Virginia, is the store that announced in December they’d be rolling these labels out this year:
SUPERMARKET NEWS – Giant Food is rolling out updated shelf labels that enable shoppers to identify products from minority-owned businesses.
Plans call for all Giant supermarkets to post the new shelf labels starting in January, the Landover, Md.-based regional grocer said yesterday. The labels will inform customers about items from companies that are women-, Black-, Asian-Indian-, Hispanic-, LGBT-, Asian-Pacific- or veteran-owned.