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Mahendra Soni on SVF completing 25 years, the business of Bengali films and the road ahead
Mahendra Soni on SVF completing 25 years, the business of Bengali films and the road ahead
‘Our dream is to make Bengal one of the most prominent regional industries of India’
Arindam Chatterjee
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Published 27.07.21, 03:23 AM
From distributing Hindi movies to producing Bengali films, from delivering the biggest blockbusters to winning National Awards, SVF has been instrumental in changing the shape of Bengali cinema in the last 25 years. A t2 chat with Mahendra Soni, co-founder and director of SVF.
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The whole point of us starting film production is the most remarkable memory that I have in my life. The thought of producing Bengali films happened at our Chandni Chowk distribution office when we asked suburban exhibitors to play Hindi films, and no one was willing to give us a slot. That is when we realised that the pull of Bengali films is much more than Bollywood. In fact, even an average Bengali movie will generate more revenue than a blockbuster Hindi film in mufassil Bengal. That’s when the whole idea of producing Bengali films struck our minds. It all happened in the year 1994, and the rest is history.