For Sree Vinayaga Screens- the 42-year-old offset firm in Tamil Nadu, the expansion to packaging was a foregone conclusion. But the highlight is: the company's diversification in the tumultuous pandemic year.
L Ramanathan, the company’s managing director spoke to
PrintWeek about how to plan prudently in these pandemic times
Brave to have diversified into packaging in 2020.
There is a famous English expression: When the going gets tough, the tough get going. This quote is apt for all entrepreneurs in 2020. We are doing well in printing and publication, so the packaging plunge was always in the scheme of things, and I believe in start small and grow big.