Macca's unveils its next big thing: the McCrispy, launched by the Kid LAROI and DDB Sydney  – Campaign Brief

McDonald’s Australia has a new chicken burger so good it’s going straight to the permanent menu. And that’s no small feat, as it takes pride of place up there with iconic names like the Big Mac, Cheeseburger, and Quarter Pounder. And since Macca’s is so sure the McCrispy will be its Next Big Thing,

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