the producers and directors of the newly released Idris Elba movie
Concrete Cowboy.
The Philadelphia Urban Riding Academy (PURA) was founded to preserve the culture of black urban cowboys in the city, with the new facility providing a space to experience horses up close and personal. It started a new fundraising campaign ahead of the movie launch on April 2, and hopes to bring in $US2 million for a new, permanent facility.
This will provide stabling for 20 to 25 horses, paddocks, an indoor and an outdoor arena, as well as recreational space for other youth and veteran programs. Every dollar raised will be put towards the facility and the horses and students who will call it home.