M&G Wealth appoints firm to create hybrid advice service
M&G Wealthhas appointed Ignition Advice to build a hybrid advice service that will be ready to deploy by the end of 2021.
M&G Wealth said the low-cost service will be provided by a human adviser "but underpinned by technology". It will first target the company's existing customers before taking it to the wider market.
It said the "streamlined" service will reduce the time and cost it takes to deliver advice for those with smaller sums to invest.
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The service will be delivered through the firm's existing advisers. M&G Wealth Management is made up of Ascentric - the platform business it acquired last September from Royal London - along with its direct funds arm and two financial advice businesses, Prudential Financial Planning and The Advice Partnership (TAP).