M&G to develop 'hybrid' digital advice offering

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Richard Caldicott, M&G Wealth
M&G Wealth plans to develop a low-cost “hybrid digital advice offering” with advice being provided by a human but underpinned by digital technology.
It has appointed advice technology specialist Ignition, which was founded in Sydney in 2014. The technology firm is making its move on the UK market and will be establishing teams in London and Edinburgh. It created a Dublin base in 2017.
The new service from M&G is expected in the last quarter of this year. It will be targeted at the company’s existing customers before being offered more widely.
M&G says the proposition will be streamlined and will “reduce the time and cost” to deliver advice allowing “improved outcomes” for those looking to invest or retire with smaller sums of money.

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