Loyalty360 and PrizeLogic Publish the Industry’s First-Ever CPG Loyalty Research Study
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The “CPG Loyalty Engage Report” is the first data-driven research report focused on the unique dynamics of CPG loyalty
CPG brands need to create loyalty strategies that are designed to address their unique industry dynamics
SOUTHFIELD, Mich. (PRWEB)
June 03, 2021
Loyalty360, the trade association for customer loyalty, and leading incentivized engagement provider PrizeLogic have released the “CPG Loyalty Engage Report", a first-ever research study into the unique dynamics of CPG Loyalty in order to help brands motivate both purchase and non-purchase behaviors and create deeper connections with consumers. The report, which surveyed over 2,200 US consumers, provides insights into how CPG brands can leverage loyalty strategies to drive incremental purchase, first-party data acquisition, member engagement, and advocacy.