Lower visits, revenue reported as pandemic measures created unpredictable ski season
by Dan Healing, The Canadian Press
Posted May 3, 2021 11:37 am EDT
Last Updated May 3, 2021 at 11:44 am EDT
CALGARY — Measures to control the COVID-19 pandemic made for a bumpy ride for most of the ski and snowboard industry in Canada, as revenues slumped even at resorts that were able to maintain near-normal lift ticket sales in a season that’s coming to a close.
While some resorts are reporting increases in visits thanks to local support, most were hurt by the loss of well-heeled international guests as well as COVID-19 related disruptions to food and guest services, said Paul Pinchbeck, CEO of the Canadian Ski Council.