Looking Back at 2020's Collaborations: The Good, the Bad & the Ugly
Looking Back at 2020's Collaborations: The Good, the Bad & the Ugly
Nike
2020 was a year of unbridled collaborations; McDonald's, Dior, KFC, Colgate, LIDL, literally everything was on the table.
As we detailed in our recent reporting, the essence of a modern collaboration is the ability to turn non-culture into culture, but in pursuit of that, it feels like some of 2020's partnership efforts may have become a bit unhinged in the process.
Looking back at the year that gave us supermarket sneakers and chicken-scented crocs, Highsnobiety editors revisit the scope of some of this year's most memorable collaborations.