(Pocket-lint) - Augmented reality and fashion have been bedfellows for a little while now, with retailers letting you jankily try on clothes from home using your phone's camera, but the tech behind these apps is all too often eclipsed by even simple filters on Snapchat.
That's probably why London's Design Museum chose Snap as a partner for its new exhibition, Sneakers Unboxed: From Studio to Street, which takes a detailed look at sneaker culture and its enormous boom over the last couple of decades.
Snap has helped the exhibition create an entirely AI-designed sneaker that visitors to the exhibition or people at home can try on with Snapchat. A machine learning algorithm was trained using thousands of images of popular sneakers, then fine-tuned by a smaller round of high-quality sneaker images to sort the wheat from the chaff.