At a time when protectionism or the policy of protecting domestic industries against the foreign competition is now becoming more prevalent across the world, Nandan Nilekani, founding architect of Aadhaar and co-founder of Infosys acknowledged that there is a reaction against globalisation. He said the strategy for the companies is to be an active player in every market that they operate and have an articulation of partnership with that country and which reflects its priorities.
“I think there's no doubt about that. It cannot be one size fits all from your corporate headquarters,” said Nilekani at an event organised by Public Affairs Forum of India (PAFI). “You have to localize.”