By Jade Martinez-Pogue, Noozhawk Staff Writer | @MartinezPogue
January 31, 2021
| 9:30 p.m.
The fluid COVID-19 reopening guidelines and ever-changing restrictions have wreaked havoc on the small business community throughout Santa Barbara County, but local organizations have stepped up to act as a lifeline to help them in their time of need.
The Santa Barbara Better Together Fund is one example of how community organizations came together to lend a hand to struggling small businesses. The fund has already donated more than $1 million to 150 small businesses.
The fund, a partnership of Deckers Brands and the Santa Barbara Foundation, was created to “help small businesses thrive and prosper in times of turmoil,” said Tanner Begin, the fund’s public relations and marketing coordinator.