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It has been devised as a way for visitors to leisurely explore the whole area, rather than just one side of the peninsula as has typically been the way in recent years.
Niall Macalister Hall, chairman of the Kintyre and Gigha Marketing Group, said: "Up until now, the majority of visitors would tend to go to Tarbert and not much further south, and there are so many untapped and unspoiled places to discover once here.
"We see this as quite the opposite of the NC500 in that we don’t see this as a route to be ‘bagged’, and in fact we encourage travellers to take in the many trails, coastlines, walks, places to visit - and of course stay.”